SERVICES
Briar Patch corporate and nonprofit clients have complex stories to tell about the impact of their service offerings. Their audiences require careful relationship building. Our focus is most often applied within health care, education, financial services, energy, real estate, and technology sectors.
Business Strategy
Helping leadership clarify their focus through times of change by developing:
Mission, vision and values
Purpose statements
Positioning
Audience personas
Competitive assessments
Market research and analysis
Brand Strategy
Empowering organizations to better differentiate their complex offerings by crafting:
Brand platforms
Brand architecture
Naming systems + structure
Brand guidelines + training
Brand messaging platforms
Campaign strategy + themes
Brand Activation
Working within creative agency partners to help clients engage audiences through:
Visual identity
Website development
Sales and presentation tools
Corporate reporting
Campaign creative
Thought leadership content
Briar Patch Strategies is hired for mission-critical projects as well as on a retained consulting basis.